In early March 2020, Google announced that it would switch to the Mobile First Index on all websites from September. This means that Googlebot prioritizes site performance on mobile devices over desktops, as the majority of users now operate on smartphones. If your e-commerce site isn't fully tuned for mobile-first, now is the time. First, use the same metarobot tag on both mobile and desktop versions to ensure that Googlebot can properly access all the content on your website. Then make sure your mobile site contains the same content as the desktop version. Due to the small screen, many developers simplify the mobile version.
You may need a different design and layout, but ghost mannequin effect it's important not to cut out the mobile version of the content. This is because it is the first data that Google indexes. 3. Consider redesigning your website Now is a good time to rethink the design and layout of your e-commerce site and renew the look of your online store after a pandemic. advertisement Continue reading below This is clearly a major initiative (and not entirely necessary for everyone). If you're considering a redesign, now's a good time to do it. The most important task in redesigning your website is to improve your UX. Review customer complaints about your use of the website, such as checkout issues or missing information on product pages.
You also need to refer to your website's metrics to measure clickthrough rate and bounce rate for different pages. These numbers may indicate specific parts of the website that need to be reworked. Pay attention to the overall look of your website. Appearance can have a significant impact on how a brand is perceived and can even make customers trust (or distrust) their business. If the page just looks out of date, or if the layout is confusing and clunky, then it's a good idea to adopt a more modern design when your business is slow. advertisement Continue reading below 4. Continue to invest in content marketing During this time, many online stores in the declining category will consider stopping their content efforts. However, this can do more damage than you think. Thanks to Google's freshness algorithm, sites with a consistent flow of fresh content tend to have higher rankings and higher CTR.