If you look at the series of ads carefully, you will find that each ad begins with a word from the consumer. These words are all real, even a daily sentence blurted out by the audience, including: "It's okay", "Let's go, go to eat", "Wait a minute", "It's okay"... This kind of planning to bring life closer has undoubtedly broken through the ceiling of scenario-based marketing. From pan-scenarios to sub-scenarios, and then sinking to the real scenes in the scenes, it is really hard for the audience to not substitute.
I believe that at this moment, you don’t need to be there, and you will immediately feel that the person who is choosing products or services is yourself. 2. Content: From gorgeous packaging to real life This time, Meituan’s advertisement has been as close Fax List to real life as possible in terms of vision, plot, and copywriting. Visually, the entire tone does not pursue a deliberate high-level sense, but chooses attractive bright and bright colors; the settings of each scene do not pursue the ultimate beauty of the picture.
But try to approach the slightly messy offices and residences in life, adding a touch of life. gas; the roles of the actors are not gorgeous, they are all close to the amateurs in life. At the same time, the bright yellow color of Meituan has been specially reserved for display space in the whole setting, which does not abruptly set off the feeling that Meituan lights up users' beautiful life. In terms of plot, every time Meituan appears, it is to solve the needs and pain points of users. The character starts with an ambiguous statement.