Are you still struggling to find your target audience in a crowd, when in fact no one in your audience is as good as the people on your email list.
This is undeniable.
Most social media followers don't see most of your posts.
Twitter? No - the average Twitter user only spends 1 minute a day on Twitter.
Facebook? No - Social @Ogilvy reports that Facebook's effective influence rate could be as low as 2% in 2014.
By comparison, the average open rate for email is a staggering 25%. Open rate, arguably a stronger statistic than social media "influence".
This makes list building an extremely valuable way to stay connected with your audience.
Let's discuss how to build your list.
1. Pick a User-Centric Keyword
I would say that most people who want to build a list start here.
The first thing you have to do is choose Latest Mailing Database a keyword to generate subscribers, which means you need to change the way you think. The first priority is a high selection conversion rate. The keyword must match "information" or "intentional" brackets.
This is not to say to choose keywords that have a lot of search engine traffic. You don't have to choose a low-competition keyword, only you have the confidence to drive traffic to it.
So, how can you tell if a keyword is suitable for generating subscriptions?
Perfect for Lead Generation - Next, we'll delve into how to choose a lead generation, but it's important to have some understanding here. Rewards your potential customers will receive because they choose your email list. We're talking about an asset that goes beyond a blog post, something to think about as if it were a product. This is crucial because giving up your email address is the psychological equivalent of spending your own money.
money inside- Generally, these keywords have some financial value and incur a fairly high cost per click in AdWords. This isn't always true, but the point is that we're talking about a keyword that means more than curiosity and interest. These keywords indicate that the searcher wants to take some action.
No one has satisfactory lead generation - that's a big part of the competition. If you're a relatively new or smaller player, you don't want to enter a market where the top 10 companies in the SERPs (Search Engine Results Pages) already offer a themed eBook or similar asset . Obviously, you also need to make sure that none of the checklists require a selection. The point is, you need to be able to provide a resource that people won't find on the Google homepage, and it's a very enticing thing to get them to sign up for
intent -driven user-centric keywords is one of the strong drivers. People searching for these keywords are struggling with something that solves their real problem, and they can't get the ultimate solution to their problem on the free and open web.
2. Create a prospect list
Once you've selected your keywords, it's time to build a prospect list.
Now, eBooks are often preferred, but I want to stress that there are other ways to build lists. As I said above, the main thing you want to achieve is to elevate the product. Here are a few examples:
Whitepapers and eBooks - you know what to do.
Step-by-step instructions or challenges - this goes one step further than typical ebooks and makes the subscriber an active participant.
Templates - I see these work really well. We're talking about spreadsheets, form templates, and more, all designed to make your audience's life easier.
Calculators - If you're in the right industry, these functions are as good as lead generation. A dedicated calculator designed for a specific problem is so useful it's worth giving up your email.
Quiz- People love to learn about themselves, and quizzes are a great way to do that. Likewise, tests designed to help your audience practice their skills are invaluable tools.
Courses - Get your audience to enroll in a subject course. This provides some structure that your readers will die because that structure simply doesn't exist in much of the blogging world.
Whatever asset you choose, make sure the format is exactly right for your target keywords.
Understand the user intent behind this keyword and create a perfect solution to their problem.
But before that, I recommend looking at the next section, as it adds extra weight by researching as a competitor.
3. Build a landing page
Landing pages should appeal to readers.
The only way to do this is to properly understand their problem and every step they may take before they reach your landing page.
This doesn't necessarily mean that landing pages need to be long and complex. Often, short and simple are best. Honestly, you need to do A/B testing to be sure, because every market is different.
Either way, to demonstrate your understanding of your readers, you need to do the same with them. This means exploring every crevice of the search engines related to your target keyword and looking for it. Search over and over again. Find the source of failure. Look for those "everyone knows" stuff, but that doesn't seem to be proven.
If you're particularly sure, I suggest you sign up for the other listing resources to see what they cover. Obviously, this information will be a source of information that you are unlikely to find. You can also discover what's missing from these assets, so you can even reach audiences who have already downloaded the assets.
After doing this long enough, you can make a list of the "complaints" your audience has. You can work on these people on your landing page to convince readers that you have the content, that you're dealing with content they won't find anywhere else, and that you've got the answer.
Because of this, I actually recommend developing the look and feel of the landing page message before developing the actual asset. That way you know what you're selling.
4. Write authoritative blog posts
Whether you like it or not, your landing page may not show up in search results. So you have two options, find a way to turn your landing page into a blog post, or write a blog post on your landing page. Both are valid. As you might expect, it depends on your market.
Blogging is a balancing act. You need to make the blog post useful enough to stand on its own, but you can't give up on that either. Your lead generation will still be valuable after your readers have completed this blog post.
This is one of the reasons why alternatives to ebooks are so powerful. Alternative asset types are fundamentally different from blog posts, which by themselves don’t really take the place of an asset.
If your assets are eBooks, this is not the end result. Since, by their very nature, blogs are much smaller than ebooks, it's nearly impossible to take everything out of an ebook in your blog posts, unless your ebook is very short or filled with a large amount of nonsense.
Another way to do this is to write a blog post explaining the problem with knowledge that already exists, basically an edited version of what you should do on your landing page. Demonstrate with precision that you understand the situation well by solving the problem in detail. Now your ebook can tell readers what to do next.
You want to avoid being too cynical, though. At the very least, you should sincerely believe that your blog posts are more useful than what people find on the first page of search results. If your blog post doesn’t look anything special, your readers won’t trust you to make a purchase.
5. Tell the world
When you're trying to build an email list, I don't recommend just relying on search engines and random finds to get the word. So with the keyboard open, it's time to start writing some emails.
Actually...I recommend sending an email before completing the asset. Here's another thing to keep in mind: if people are heavily involved in the process, they're more likely to share something.
As you work on this asset, consider reaching out to influencers. Let them use it for free. Ask for feedback. Let them know that you will publicly thank them for their help when the asset goes live.
You might even consider including exclusive quotes from some influencers in your assets. Influencers will give you this "inside knowledge" to make your product appear authoritative, and cross-promotion will increase your reach.
If you're past the stage where influencers can get into the asset itself, don't worry. You can still reach out to people and let them know about your assets. Just be sure to give them a spike in assets without signing up for your email list. Most people who email them don't offer something as valuable as an ebook.
A few notes about extensions:
I recommend not including attachments in your first email. This is a red flag that will elevate internal spam and virus alerts to DEFCON 1.
Keep your emails very short and conversational.
Make sure to ask them if they want to see your assets. It might seem obvious, but a lot of people are so polite that they forget to ask people a question to get a response, hoping they'll ask.
Provide context to the message. People want a reason to receive emails from you. Give them a reason to contact them explicitly. At the same time, don't pad. Keep the context short and honest. Do not offer false compliments.
6. Do it once
This is the most important thing I've ever said. It's actually a little surprising how many people go through this process, start picking subscribers, notice how effective the process is, and then never do it again. They think the next step is to focus on building more traffic so they can get more users.