If you'd like to speak with a Sagapixel strategist and discuss marketing strategies that might work for your business, click here. The marketing mix of law firms law firm marketing mix A law firm's marketing mix can include many different activities, including: TV branding campaigns Have and maintain a website Content marketing via social media and blogs Speaking at CLE events Run webinars/get people to sign up with Facebook or YouTube ads Mailing list management and email marketing Search Engine Optimization (SEO) Paid search (otherwise known as PPC advertising) Old-school networking Ultimately, the success of your law firm's marketing efforts will depend on the quality of your marketing mix and its proper execution.
Choose the right marketing channels and you'll only enjoy a steady stream of new customers if you execute effectively. Development of a law firm marketing strategy A law firm's marketing strategy always begins with the client you serve. You need to Industry Email List understand your customer's journey to purchase. How does this client typically find representation? Are there any typical outlets they turn to when looking for legal services like yours? Are they doing Google searches or are they just "ask around?" Do they wait to hear a jingle on the radio and call the number listed in the ad? (Don't laugh, this strategy works with certain demographics).
What criteria do they use to choose a law firm? What are they looking for in a law firm? What are typical objections? Are there opportunities to meet your clients even before they explicitly seek a lawyer? Are there legal issues you can write about that only your potential clients would be looking for? Are there opportunities to niche and position your law firm as one that serves a specific type of client? Some examples could be: A law firm fully focused on representing clients with business continuity insurance claims A personal injury business that caters to the African American community in a major city A workers compensation lawyer who