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rodela358868
Apr 06, 2022
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The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Starting from the basic concepts of marketing digitalization, the author of this article analyzes and explains its specific standards and decision-making models, and shares them with you. "Humanity is moving from the IT era to the DT era!" Since Mr. Ma said this in a public event in 2014, many people are now familiar with concepts such as "big data and digitalization". The emergence of the epidemic this year has allowed us to see many digital business applications and rapid development. For example, the use of digital technology and equipment in medical diagnosis and treatment allows patients job title email list to enjoy expert diagnosis and treatment at home. "The digital future will definitely become the infrastructure of commerce like electricity and the Internet" - this is not a fantasy, but a trend that has been or is gradually becoming popular. It's not that you want to digitize, but you may not be able to survive without digitization in the future, just like the current electricity and the Internet, you can hardly survive without it. Technology is the biggest productivity, productivity changes production relations, and digitalization is the biggest productivity in the next few years. Seeing this, you may retort, as if the company I am in is very traditional, and I have not seen any crisis or survival problems... This is like if a flood comes, some people prepare in advance and go to another highland to develop happily, while some people are temporarily not flooded because they originally occupied a certain hill (for example, some companies monopolize certain advantageous resources) , the rest without preparation and no special advantage can only be drowned. Maybe, the flood hasn't fully come to your home yet. We may wish to know in advance to prepare. 1. So, what is digitalization? Why go digital? Some people think that when the device is connected to the Internet and some user data is collected, it is digitized. In fact, the real digitalization of enterprises is not only technically , but also a real transformation in thinking, and learning to use digitalization to improve operational efficiency and achieve better growth for their own enterprises - this is also the role of digitalization. Whether it is possible to use digital technology to truly improve the operational efficiency of enterprises is the core of judging the realization of true digitalization. Some people have engaged in a bunch of digital technologies, but they have reduced the cost of increasing the enterprise, but have not added much value. It is better to use the original method. But when everyone learns to use digitization to empower their own enterprises and improve efficiency. If you are still stagnant, then your competitiveness will naturally decline, and it is only a matter of time before you are eliminated. Digitalization involves many aspects in business. I will only talk about digitalization in marketing here. According to the summary of the book "Marketing Strategy in the Digital Age", true digital marketing needs to meet at least the following five criteria:1. Connection Connectivity is the essence of the Internet, the essence of the digital age. Without connectivity, it's not called digitization. Connect what? In the traditional Internet era, people and services are connected. However, in the era of mobile Internet and digitalization, the connection has gone beyond the simple connection between people and people, and between people and services. It has also incorporated connection factors such as people and offline, online and offline, and even the Internet of Everything in the future. era. For example, if you go to Alibaba’s Hema Xiansheng to consume, you can feel the comprehensive connection and experience of online and offline, people and products. 2. Bit-consumer Bit is the abbreviation of English binary digit, and bit is the smallest unit of information. Consumer bitization is to record and track the behavior of consumers and convert them into accurate visual data, so as to better grasp the dynamics of consumers and make more effective marketing decisions. Many retail stores have begun to transform and upgrade "consumer and consumer behavior". Taking Prada's retail store as an example, it has been possible to attach new barcode labels with sensors to all clothes. With the new barcode label, the information of each piece of clothing being picked up, put down or tried on by consumers will be accurately recorded and transmitted to the background management system. How many pieces are tried on in this way, and even how many times the clothes are picked up and put down, these data will provide accurate directions for the next step of product development, design or purchase of clothing companies through analysis.
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