May 07, 2022
In General Discussion
But as soon as you know whose name it is, that license Country Email List plate has also become personal data. It is then no longer just a number, but you know who the number belongs to. Following IAB, a TC String is not personal data, as it is just a string Country Email List of characters. The Belgian Data Protection Authority therefore thinks otherwise, because of the link to the IP address and a cookie. Consent is missing If personal data is processed or collected Country Email List information, such as preferences, is linked to other personal data, permission is sometimes required. IAB believed that it was allowed to process the personal data on the basis of its legitimate interest. Sometimes it is indeed the case that you can Country Email List make a balancing of interests, in which you weigh the privacy interests against the marketing Country Email List interests. Sometimes it is possible to process personal data for marketing on this basis. Also read: Online Country Email List marketing without third party cookies: this is how you approach it But in this case, personal data is processed, enriched and further shared with the advertisers on a large scale. This is not allowed Country Email List on the basis of legitimate interest. This required permission. But it was never asked. LAB did not inform sufficiently In addition, IAB did Country Email List not provide sufficient information about the personal data being processed and with whom it was all shared. Some information was provided, but so vague that an average visitor couldn't understand what data was being processed and who it would be shared with or what would happen to the data Country Email List next. Even if IAB had asked for permission, the information provision was so poor that the permission would still not be valid.Let me start by kicking in an open door: hybrid work is here Country Email List to stay even after corona. Companies have been forced to experience the benefits this provides, which is a reason to continue with this in 2022. But there is a lot that needs to be done to make it successful for everyone.